Case Study: Oculus FM

Strategic Marketing Support, PR & Lead Generation Communications

The Brief

Oculus FM had evolved from a business focused primarily on security and cleaning services into a full facilities management provider operating across the North West and nationally through a combination of direct staff and subcontractor networks.

Despite the growth of the business and expansion of services, there was a clear lack of joined-up marketing activity and brand

messaging. The company recognised the need to strengthen awareness of its wider FM offering, improve communications with

existing and prospective customers and create a more strategic and consistent marketing approach.

With limited internal time and resource available, Oculus FM required an experienced marketing partner capable of both developing

strategy and delivering hands-on marketing support aligned with sales and growth objectives.

The Solution

I worked closely with Oculus FM to create and enact a structured marketing and communications strategy designed to raise profile, support lead generation and improve customer engagement.

Support included:

• Strategic marketing planning and campaign development

• Social media management focused primarily on LinkedIn

• Writing, scheduling and managing social media content to maximise engagement and reach

• PR article writing and dissemination to relevant publications

• Writing customer testimonials and case studies

• Supporting awards submissions and award opportunities

• Developing and delivering email marketing campaigns for both prospects and existing customers

• Liaising directly with the website and SEO agency to align digital strategy with marketing activity

• Supporting potential Google Ads campaign planning and seasonal activity

• Creating a year-round campaign calendar covering:

o Brand messaging

o New services

o Case studies

o Cross-selling and upselling opportunities

o Social value activity

o Industry insights and tips

• Supporting networking and industry event opportunities

• Creating a more joined-up and consistent “voice” for the business across all communications channels

A collaborative approach was introduced, including direct communication with operational teams to capture real-life projects, site activity and customer stories to support authentic and engaging content creation.

The Outcome

The project helped Oculus FM significantly strengthen its marketing communications, brand consistency and visibility across the facilities management sector.

Key outcomes included:

• A more strategic and coordinated marketing approach

• Improved LinkedIn presence and engagement

• Increased visibility through PR, case studies and industry communications

• Stronger alignment between marketing activity and sales objectives

• Better communication with existing and prospective customers

• More consistent brand messaging across channels

• Improved support for lead generation and customer retention activity

• Greater structure and forward planning through campaign-based marketing

By combining strategic thinking with hands-on delivery, I helped Oculus FM create a far more proactive and professional marketing presence aligned with its evolving service offering and growth ambitions.

Client Feedback

“Having worked with Jayne for the last 12 months as a partner directing us on marketing our business, I would highly recommend her services to other businesses looking to implement a robust, professional marketing strategy.

Jayne is fun to work with and professional at all times, whilst providing clear insights into how her expertise is impacting on marketing performance.

She helped bring structure, consistency and direction to our marketing activity and played a key role in improving the way we communicate our services and engage with our target audience.”

— Phil Cook, Director, Oculus FM