Case Study: North Somerset Environment Company (NSEC)
Brand Development, Squarespace Website Launch & Strategic Marketing Support
The Brief
North Somerset Environment Company (NSEC) required support developing a stronger and more professional marketing function to align with the organisation’s long-term ambitions and public sector positioning.
The project involved creating a clear and consistent brand identity, developing a new Squarespace website, producing a strategic
and actionable marketing plan and providing ongoing consultancy support to help build internal marketing capability and improve
communications across the organisation.
Alongside the strategic work, there was also a strong focus on developing and mentoring an in-house marketing resource to ensure
long-term sustainability and improved internal capability.
The Solution
I worked closely with the NSEC leadership team, board members and wider organisation to deliver a structured and phased marketing transformation project.
Support included:
• Development of comprehensive brand guidelines in collaboration with the NSEC team
• Full Squarespace website build, development and launch
• Creating a highly user-friendly website structure for the in-house team to manage easily moving forward
• Creation of a strategic and actionable marketing plan
• Ongoing strategic marketing consultancy and support
• Assisting with the recruitment, training and development of an in-house marketing resource
• Training and support across all areas of marketing including:
o Website management
o SEO
o PPC advertising
o Email marketing
o Social media
o Marketing planning
o ROI measurement and reporting
• Supporting internal communications and wider organisational messaging
• Working closely with the board and leadership team to align marketing activity with wider organisational goals
The focus throughout was on building a professional, measurable and sustainable marketing approach while ensuring the internal team could confidently manage and develop activity long term.
The Outcome
The project helped NSEC significantly strengthen its brand presence, communications and internal marketing capability.
Key outcomes included:
• A professionally developed and clearly defined brand identity
• Launch of a modern, user-friendly Squarespace website
• Improved digital visibility and communications structure
• A strategic and actionable long-term marketing plan
• Increased internal marketing capability through mentoring and training
• More structured reporting, planning and ROI measurement
• Stronger alignment between communications and organisational goals
• Enhanced foundations for future growth and stakeholder engagement
By combining strategic leadership with practical implementation and mentoring, I helped NSEC create a far more proactive and professional marketing function capable of supporting long-term success.
Client Feedback
“Jayne brought structure, clarity and professionalism to our marketing at a really important stage for the business. From developing our brand guidelines and new website through to creating a practical long-term marketing strategy, her support made a significant difference across the organisation.
One of the most valuable aspects of working with Jayne was her ability to develop and mentor our in-house marketing resource while also delivering strategic support at leadership level. She has a genuine talent for making marketing understandable, measurable and commercially focused.
The Squarespace website Jayne developed was not only professional and aligned with our brand, but also extremely user-friendly for the internal team to manage moving forward.
Jayne was proactive, knowledgeable and easy to work with throughout the project, and consistently delivered high-quality work across every aspect of the brief. Her support helped modernise our communications and gave us much stronger foundations moving forward.”
— Shane Young, North Somerset Environment Company (NSEC)
