Marketing Strategy and Implementation in Wirral & the North West

Strategic marketing support that drives results

Hi, I’m Jayne Kennedy – a freelance marketer based in Wirral. I help businesses and charities across Liverpool, Chester, Manchester and the North West develop marketing strategies that work, and I can roll them out for you too.

If you’ve got the big ideas but need help getting them off the ground, I’ll help you create a clear plan, focus on the right actions, and take care of the day-to-day implementation.

Why you need a solid marketing strategy

A marketing strategy isn’t just about promotion – it’s about understanding your goals, your audience, and how to make the most of your time and budget. It gives you direction, consistency, and helps measure what’s working.

With a clear strategy, you can take smart actions that build awareness, generate leads, and nurture customer loyalty.

What I offer

Marketing Strategy Development – I’ll help you define your goals, target audience, and messaging. Together, we’ll decide on the best channels and tactics to use.

Implementation Support – I won’t just leave you with a plan. I can help you implement and enact it, whether that’s creating content, managing campaigns, or launching new initiatives.

Ongoing Review & Adjustment – Marketing isn’t static. I’ll regularly review results and make adjustments to keep your strategy on track.

Complete Marketing Plans – If you need a full marketing plan that integrates all the pieces (SEO, PPC, social media, PR, etc.), I’ll create that for you too.

Client Examples

Positive Futures Liverpool (Liverpool)

  • I developed a tailored marketing strategy for this youth charity, helping them focus their efforts on the right channels and audiences. I also managed their social media and content calendar to support their overall goals.

Fresh Start Waste Services (Manchester)

  • Worked with them on a comprehensive marketing strategy that included PR, social media, email marketing, web design, optimisation for SEO and PPC and case studies. I then helped implement it by creating content, securing media coverage, and running campaigns.

Lily Mae Foundation (North West)

  • Developed a marketing strategy that aligned with the foundation’s mission. I helped them implement it by creating engaging campaigns, managing social media, and supporting fundraising efforts. Additionally I supported a young graduate in training them in PPC and mentoring them.

See more of my work

Why choose me for strategy and implementation?

  • I don’t just create plans – I bring them to life.

  • I work closely with you to make sure every action supports your business goals.

  • I have hands-on experience in a range of industries – from small and large businesses to SMES and charities.

Ready to put your marketing plan into action?

If you’re in Wirral, Liverpool, Chester, Manchester or anywhere in the North West and need help with your marketing strategy and execution, let’s talk. I offer a free 30-minute consultation to discuss how I can support your business.

Get in touch