Should you hire a freelance marketing consultant or a marketing agency? Discover the pros and cons of each to help you make the right decision.

Wondering what a marketing consultant actually does? Discover how an experienced marketing consultant can help your business grow through strategy, SEO, content, Google Ads and more.

Marketing isn't just about posting on LinkedIn, Facebook or Instagram. If your marketing isn't delivering results, social media is rarely the real problem.

More often than not, it's the lack of a clear strategy behind it.

If you're constantly thinking about everything you should be doing but never quite finding the time, that's often the first sign you could benefit from outsourced marketing support.

Good marketing should generate enquiries, improve brand awareness and help your business grow.

If it's doing that, it's paying for itself.

Customer Experience (CX) is no longer just a buzzword—it’s the driving force behind successful brands. As a marketer, I’ve seen first-hand how businesses that prioritise a quality customer experience through engagement, messaging, and tailored offers not only attract customers but also retain them.

I’m really excited to share something new I’ve been working on—my Graduate Training and Mentoring Programme is now live!

If you're thinking about hiring a marketing graduate but don’t have an in-house marketing manager to support them, this could be exactly what you need.

Over the years, I’ve mentored and trained more than 60 young marketers at the start of their careers. I know how much potential graduates bring to a business—but I also know how important it is to give them the right training and support so they can hit the ground running.

Marketing is no longer just about brand awareness—it’s about delivering measurable revenue growth. Marketing teams are under increasing pressure to demonstrate the tangible impact of their efforts, proving their worth through data, strategy, and ROI-driven campaigns.

When small businesses come to me saying, “Our marketing isn’t working”, I always start by looking at the content.

And here’s the thing: the problem usually isn’t what they think it is.

It’s not bad design.

It’s not posting inconsistently.

It’s not even a limited budget.

The #1 mistake I see over and over?

👉 Trying to talk to everyone.

Influencer marketing has come a long way. What started as a way for brands to tap into large followings has matured into a sophisticated strategy centred on authenticity and user-generated content (UGC). Today, successful influencer marketing isn’t about vanity metrics—it’s about building real connections and trust with audiences.

Marketing is no longer based on guesswork—it’s driven by data. Businesses that leverage data to understand customer behaviour and optimise campaigns are seeing stronger engagement, better ROI, and long-term success.

Artificial intelligence (AI) is changing marketing, and I’m fascinated by how it’s helping marketers work smarter, not harder. As someone who’s seen the industry change over the years, I’m embracing the benefits AI offers—but I’m also a firm believer that it’s no substitute for the creativity, strategy, and human connection that make marketing truly impactful.

As we dive into 2025, the digital advertising landscape continues to evolve at an incredible pace. Pay-per-click (PPC) advertising remains one of the most effective tools for driving traffic, generating leads, and boosting sales. However, with increasing competition and new trends, it’s essential to refine your strategy to stay ahead.

When I started Jayne Kennedy Marketing, one of the first things I realised was that I was my brand. The essence of who I am, my values, and my experience all intertwine to form the foundation of my business. Personal branding isn’t just about logos and websites; it’s about creating a genuine, authentic connection between yourself and your audience.

From raising funds to engaging with diverse stakeholders, the need for effective communication has never been more important. However, many charities operate on tight budgets, making it difficult to hire a full-time marketing team. That’s where freelance marketing support becomes invaluable.

Are you struggling to grow your business? Unsure how to boost your online presence or attract new customers? I’m Jayne Kennedy, a freelance marketing specialist with years of experience helping businesses overcome their marketing challenges. Below are the top 5 marketing issues I frequently solve for clients like you – and how I can help.

Are you looking for marketing support but aren’t sure where to start? I’m Jayne Kennedy, a freelance marketing specialist based in the UK, and I’m here to answer the questions you may have about marketing and how a freelancer like me can help take your business to the next level.

If you're running Search or Performance Max (PMax) campaigns in Google Ads, there’s a new change coming your way that could impact where your ads show up. Starting in October, new Google Ads accounts will automatically be opted out of serving ads on Parked Domains.

Today I want to discuss a groundbreaking update from Google that’s set to revolutionise how businesses connect with their customers. Recently, Google announced the integration of social media posts into Google Business Profiles. This development is a significant shift in how businesses can leverage their online presence to engage with their audience more effectively.