As someone who lives and breathes social media, I've seen firsthand how the landscape has shifted and transformed before our very eyes. From new features and algorithms to changing consumer behaviours, it's been a whirlwind of innovation and adaptation.

In the intricate world of business, I can't help but marvel at the romance that blossoms between marketing strategies and the success of enterprises. As we celebrate the season of love, I delve into the heartwarming connection between businesses and the cupid of commerce – marketing.

As an experienced marketer, I've witnessed firsthand the dynamic and ever-evolving nature of the business landscape. In this fast-paced world, where trends come and go like the wind, one constant remains the North Star for any successful marketing endeavour: brand guidelines.

I’m proud to say I am a seasoned professional with a proven track record in social media advertising. With years of experience in navigating the intricacies of various platforms, I understand the dynamic nature of online marketing. Whether you're a startup or an established brand, my expertise ensures tailored strategies that resonate with your target audience.

In today's fast-paced and interconnected business landscape, effective internal communication is critical for the success of any organisation. Clear and streamlined communication channels within a company foster collaboration, enhance employee engagement, and drive organisational alignment.

In today's fast-paced world, where content is king and attention spans are dwindling, the art of crafting compelling and effective written communication has become more crucial than ever. Whether it's an engaging marketing campaign, an informative blog post, or a persuasive sales pitch, the power of words can make or break your message.

PR remains a vital tool in shaping public perception, managing crises, and building long-term relationships. In this article, I explore the evolving role of PR in the age of influence and argue that it remains an indispensable component of any successful communication strategy.

In today's digital age, social media has become an integral part of our lives. From connecting with friends and family to sharing content and staying informed, social media platforms have transformed the way we communicate and interact. For small businesses, harnessing the power of social media marketing can be a game-changer. In this article, we will explore the numerous benefits that social media marketing offers for the growth and success of small businesses.

A well-executed content strategy can significantly enhance your brand's visibility, engagement, and conversions. However, simply creating content is not enough. To truly make the most of your content strategy, you need to focus on quality, relevance, and consistency. In this article, I'll explore the top tips for getting the most out of your content strategy and driving meaningful results.

In today's fast-paced digital landscape, businesses are continually exploring new avenues to connect with their target audience. Amidst the evolving marketing strategies, email marketing has emerged as a tried-and-true method for reaching customers effectively. With its unparalleled reach, personalisation capabilities, and high return on investment, email marketing remains a powerful tool for businesses of all sizes. In this article, we delve into the potential of email marketing and outline key strategies to unleash its power for your business.

What a year so far! Jayne Kennedy Marketing on Wirral provides the best support for businesses looking to strategically grow through marketing, whatever their size.

When talking to the press and developing content, put yourself in the journalist's shoes. Will their editor think this is powerful, interesting or newsworthy enough to engage that particular publication's reader base. If the answer is no, work on your copy until it is, or save it for a piece of news which will actually 'make it' past the points above.

As we head into 2023 it’s important to plan content and campaigns around newsworthy and noteworthy events which happen annually so I thought I’d produce this useful diary of key dates which you can use to make sure you don’t miss an opportunity!

So you run a small business, you have a website, you post the odd update on social media, you’ve got marketing sorted right? I’m afraid not.

Here’s some top tips if you run a small business and are looking to take advantage of digital marketing to boost the profile and growth of your business.

Cerebral palsy charity Stick ‘n’ Step has announced the appointment of a new trustee to its Board, taking the total number to nine. Following a rigorous application, interview and selection process, marketing consultant Jayne Kennedy has joined the team.

The pandemic has changed certain behaviours and attitudes. Businesses need to figure out what their customers need before they need it, but also keep up with any changing trends so their brand is not left behind.

The current variety of new or accelerated trends – like sustainability or wellness – mean the marketing message your brand portrays is not now always about the product itself, but about the ethics of the brand selling the product or service. It’s crucial business owners fully understand these trends and utilise them as part of their overall marketing strategy.

So here we are, at the end of another busy year. During this article I want to reflect on 2021 and what 2022 might bring.

One thing is for sure, marketing and in particular digital marketing, social media, email, PR, website design and a full mix approach is vital to the success of any organisation, charitable, public or private, small, medium or large.

No small business owner should underestimate the power of a smooth, aesthetically pleasing website that customers can navigate with ease. Think about it: where do most people turn when they want to seek out the hot new restaurant, the up-and-coming marketing boutique? The web of course! Believe it or not, however, roughly half of all small businesses lack a website.

You don’t have to let that be you!

Like it or not, the media truly does matter. The world you and I live in is saturated by the media

Rolling 24-hour news coverage, second-by-second breaking news stories on Twitter, newspapers on newsstands, independent bloggers. Regardless of the format it takes, the media is a continual presence in our lives.

This is why it’s crucial brands need to both be aware and engage with the media. In traditional times this was done through PR, and whilst the platforms and methods by which media portray news and content as changed, the premise of reputation maintenance and promotion has not.