Case Study: Parkway Legal Recruitment

Full Brand & Marketing Launch Support for a New Recruitment Business

The Brief

Parkway Legal Recruitment approached me during the early stages of launching a brand-new recruitment business.

As a start-up, the company required complete marketing and brand support to establish a professional presence from day one. The aim was to create a strong, credible identity within the legal recruitment sector while ensuring all marketing materials, branding and online platforms were consistent

and professionally presented.

With limited prior marketing experience internally, the business also needed practical support and guidance throughout the

process to make launching the brand feel straightforward and manageable.

The Solution

I worked closely with Parkway Legal Recruitment to build the brand and marketing foundations from the ground up.

Support included:

• Designing the company logo and full brand identity

• Creating branded marketing templates including letterheads, invoices and contracts

• Website design and development

• Supporting website messaging and content direction

• Setting up professional social media platforms and branding

• Organising and supporting photography for the business

• Developing PR and launch marketing activity

• Advising on marketing strategy and positioning within the recruitment sector

• Providing ongoing practical support and guidance throughout the launch process

The focus was on creating a polished and professional brand presence that would help establish credibility quickly while also ensuring the business owner felt supported throughout every stage of the setup.

The Outcome

The project gave Parkway Legal Recruitment a complete professional brand and marketing platform ready for launch and future growth.

Key outcomes included:

• A professionally designed and recognisable brand identity

• Consistent branded materials across all customer touchpoints

• A professional website to support visibility and enquiries

• Social media channels ready for ongoing engagement and promotion

• Stronger credibility as a new entrant into the legal recruitment market

• A simplified and fully supported launch process for the business owner

By managing both the strategic direction and practical delivery, I helped transform the business from an initial concept into a professional and market-ready brand.

Client Feedback

“Jayne was recommended to me as a highly experienced marketing specialist. I am in the process of setting up my own recruitment business and Jayne has been an invaluable support to a complete marketing novice. She is proactive, supportive and very easy to work with. She gets the job done! I have no hesitation in recommending Jayne.”

— Georgina Rylance, Parkway Legal Recruitment