Case Study: EA Technology

Lead Generation Strategy & Marketing Communications Support

The Brief

EA Technology required support turning lead generation objectives into a practical, actionable marketing strategy capable of supporting business development and commercial growth.

Alongside creating a more structured marketing communications approach, there was also a focus on supporting and coaching

junior members of the marketing team to help strengthen internal capability and confidence.

The aim was to create marketing activity that was not only strategic, but also practical, measurable and aligned with wider business

objectives.

The Solution

I worked closely with the internal marketing team to help develop and implement a practical lead generation and communications strategy.

Support included:

• Developing an actionable lead generation marketing plan

• Supporting marketing communications planning and implementation

• Coaching and mentoring junior marketing team members

• Creating and supporting email marketing campaigns

• Developing social media content and communications

• Writing website blogs and SEO-focused content

• Supporting website messaging and digital communications

• Advising on marketing prioritisation and campaign structure

• Helping align marketing activity with wider commercial and lead generation goals

The focus throughout was on creating marketing activity that was practical, results-focused and achievable for the internal team to maintain and build upon moving forward.

The Outcome

The project helped EA Technology strengthen its marketing communications and create a clearer, more actionable approach to lead generation activity.

Key outcomes included:

• A more structured and practical marketing communications strategy

• Improved consistency across digital marketing channels

• SEO-focused website and blog content to support visibility

• More coordinated email and social media campaigns

• Increased confidence and capability within the junior marketing team

• Stronger alignment between marketing activity and commercial objectives

By combining strategic guidance with practical support and coaching, I helped the business create marketing foundations capable of supporting ongoing lead generation and future growth.

Client Feedback

“Jayne brought both strategic insight and practical delivery support to the team from day one. She quickly helped us turn ideas and objectives into a clear, actionable marketing communications plan that the team could confidently deliver.

Alongside supporting lead generation activity, Jayne also worked closely with our junior team members, providing coaching, guidance and reassurance which really helped build both confidence and capability internally.

Her experience across digital marketing, content, SEO and communications was hugely valuable, and she consistently approached projects with energy, organisation and commercial focus.

Jayne was approachable, proactive and genuinely enjoyable to work with, and her support made a real difference to our marketing activity.”

— Helen Hanratty, Head of Marketing, EA Technology