Case Study: Elliott FM Solutions
Marketing Strategy, Digital Presence & Networking Support
The Brief
Elliott FM Solutions required support developing a more structured and professional marketing presence to support business growth, improve visibility and strengthen communications across digital channels.
The business wanted to establish stronger marketing foundations, improve online visibility through SEO and create a clearer
communications strategy across LinkedIn, Facebook and Instagram, alongside support with networking activity and wider brand
awareness.
The Solution
I worked closely with Elliott FM Solutions to develop and implement a practical marketing strategy aligned with the company’s growth
ambitions and target audience.
Support included:
• Developing an overall marketing plan and communications strategy
• Website setup, optimisation and SEO monitoring
• Supporting improvements to online visibility and search performance
• Creating and managing communications activity across LinkedIn, Facebook and Instagram
• Developing consistent social media messaging and content direction
• Supporting networking activity and relationship-building opportunities
• Providing practical marketing advice and ongoing strategic support
• Helping create a more coordinated and professional brand presence
The focus throughout was on creating a consistent and commercially focused marketing approach that would support both visibility and long-term business development.
The Outcome
The project helped Elliott FM Solutions establish stronger marketing foundations and a more professional digital presence.
Key outcomes included:
• Improved website visibility and SEO performance
• More structured and consistent social media communications
• Stronger brand awareness across digital channels
• Improved marketing direction and planning
• Better support for networking and relationship-building activity
• A clearer and more professional online presence
By combining strategic guidance with practical implementation, I helped the business create a stronger platform for future growth and marketing activity.
Client Feedback
“Jayne brought a huge amount of energy, organisation and marketing expertise to the business from the very beginning. She quickly understood what we were trying to achieve and helped create a much clearer and more professional marketing direction for the company.
Her support across website development, SEO, social media and wider communications has been invaluable, and she always explained everything clearly and practically without overcomplicating things.
Jayne was proactive, approachable and easy to work with throughout, and her support helped give us confidence in how we present and market the business moving forward.”
— Niamh Cull & Jamie Johnston, Elliott FM Solutions
