Case Study: Courtney Reed Group
Strategic Marketing Support for Multi-Brand Recruitment Growth
The Brief
Courtney Reed Group is a successful recruitment business operating four specialist brands covering temporary, permanent and executive recruitment, alongside tender support services.
Following a strong seven-year growth period, the business was looking to further expand its market presence and implement a more
structured marketing strategy to support future growth ambitions.
The objective was to increase awareness of the group and its services, generate inbound enquiries from employers seeking
recruitment support and strengthen positioning with the long-term goal of becoming the leading independent recruiter in Liverpool.
At the time, marketing activity had been limited and required a coordinated strategy capable of supporting multiple brands while maintaining clear and consistent messaging across the group.
The Solution
I developed a phased 12-month marketing strategy focused on increasing visibility, improving digital presence and supporting business growth through structured communications activity.
The initial campaign plan included:
• Full website audit and SEO-focused content rewrites
• Website optimisation to improve search engine visibility
• Social media setup, management and content planning across all brands
• PR campaigns aligned with award nominations, growth milestones and business news
• Launch strategy for the Executive recruitment brand
• Development of website articles, press releases and thought leadership content
• Building relationships with membership organisations and industry networks
• “Meet the Team” campaigns to showcase expertise and services
• Client feedback and testimonial campaigns
• Recruitment and vacancy-focused campaigns aligned with seasonal opportunities
• Planning for future brochures, email marketing and targeted sector campaigns
• Ongoing strategic marketing recommendations to support continued growth
The strategy focused on creating consistent visibility across multiple touchpoints while ensuring each of the group brands retained its own identity and audience relevance.
The Outcome
The project helped Courtney Reed Group create a far more proactive and structured marketing presence capable of supporting continued business growth.
Key outcomes included:
• Improved online visibility and SEO foundations
• Greater consistency across brand communications
• Increased awareness of the group and its specialist services
• Stronger social media presence and engagement
• More structured PR and thought leadership activity
• Clearer positioning of the Executive recruitment brand
• Stronger foundations for future inbound lead generation and business development
By combining strategic planning with hands-on delivery, I helped the business professionalise its marketing approach while maintaining the personality and strengths of the individual brands within the group.
Client Feedback
“Jayne quickly understood both our business and our long-term growth ambitions, creating a structured marketing approach that finally gave us consistency and direction across the group.
She brought energy, creativity and strategic thinking to the project while also ensuring the activity was practical, achievable and aligned with our wider commercial goals.
Jayne was proactive throughout, easy to work with and consistently delivered high-quality work that helped strengthen our brand visibility and communications during an important stage of growth for the business.”
— Elaine Courtney & Stuart Reed, Courtney Reed Group
