Case Study: Candis

Full Marketing Strategy & Communications Support

The Brief

Candis required support developing and implementing a full marketing strategy to strengthen communications, increase engagement and support relationships with charities, supporters and wider stakeholders.

The organisation needed a proactive and hands-on marketing approach that combined strategic direction with day-to-day delivery

across multiple communication channels and campaigns.

The Solution

I worked closely with the Candis team to create and enact a full marketing communications strategy aligned with organisational

objectives and audience engagement goals.

Support included:

• Developing the overall marketing strategy and communications plan

• Managing and creating e-newsletter campaigns and email communications

• Developing ongoing social media content and activity

• Supporting website content, updates and marketing communications

• Assisting with event promotion and communications

• Supporting charity relationship management and stakeholder engagement

• Creating marketing campaigns to improve visibility and audience interaction

• Providing strategic marketing support alongside practical day-to-day delivery

The focus throughout was on ensuring marketing activity remained consistent, engaging and aligned with the organisation’s wider goals while also maintaining strong relationships with charity partners and audiences.

The Outcome

The project helped Candis strengthen its communications activity and create a more coordinated and proactive marketing approach.

Key outcomes included:

• More structured and strategic marketing communications

• Improved consistency across email, website and social channels

• Enhanced engagement with audiences and charity partners

• Stronger visibility and promotion of campaigns and events

• Greater coordination across marketing activity

• Ongoing strategic and practical support for the wider team

By combining strategic thinking with hands-on execution, I helped ensure marketing activity remained effective, organised and responsive to the organisation’s evolving needs.

Client Feedback

“Jayne has been incredibly proactive and supportive throughout our work together. She not only developed a strong strategic marketing approach for the business, but also ensured activity was delivered consistently and effectively across all channels.

One of Jayne’s biggest strengths is her ability to combine strategic thinking with hands-on implementation. She became a genuine part of the team, always approachable, collaborative and willing to get involved wherever needed.

Her organisation, creativity and ability to keep momentum across projects made a real difference to our marketing communications and wider engagement activity.”

— Bryan Douglas-Dala, Candis