Case Study: Association of Chairs

Strategic Marketing & Digital Communications Support

The Brief

Association of Chairs required ongoing marketing and digital communications support to strengthen engagement with members, improve visibility online and create a more structured approach to campaign activity and communications.

The organisation needed support across multiple areas of marketing, including website management, SEO, social media, email

campaigns and reporting, alongside assistance with CRM and audience communications.

The Solution

I worked closely with the Association of Chairs team to develop and deliver a coordinated marketing and communications

approach aligned with organisational goals and member engagement priorities.

Support included:

• Website updates and ongoing content management

• SEO improvements to strengthen online visibility and search performance

• Google Ads management and optimisation

• Development and delivery of email marketing campaigns

• Social media content planning and management

• Campaign planning and wider marketing strategy support

• Monthly reporting and performance analysis

• Supporting CRM activity and audience communications

• Training and mentoring younger internal team members

• Developing more structured and consistent marketing processes

The focus throughout was on creating a joined-up marketing approach that improved communication with members while also strengthening digital visibility and campaign effectiveness.

The Outcome

The project helped the Association of Chairs create a more organised, proactive and measurable marketing and communications function.

Key outcomes included:

• Improved website content and search visibility

• More consistent and effective email marketing activity

• Enhanced social media engagement and communications

• Better structured campaign planning and reporting

• Improved audience management and CRM support

• Gcareater visibility through digital marketing and Google Ads

• Increased internal marketing capability through mentoring and training support

• Stronger foundations for ongoing member engagement and growth

By combining strategic planning with practical delivery, I helped support a more coordinated and effective marketing presence across the organisation while also supporting the development of the internal team.

Client Feedback

“Jayne brought both technical and strategic expertise to the organisation and consistently delivered above and beyond what we expected.

Alongside managing and improving our marketing activity, she also trained and mentored younger members of our internal team, helping build confidence and capability internally as well as delivering strong results externally.

Jayne was proactive, knowledgeable and highly supportive throughout, and made a real difference to the way we approached marketing and communications.”

— Dan Bishop, Association of Chairs