Case Study: 24-7 Group

Brand Strategy, Marketing Alignment & Growth Through Acquisition

The Brief

24-7 Group was experiencing a significant phase of growth through acquisition, expanding the group with additional businesses that complemented its existing service offering.

As the organisation grew, there was a clear need to professionalise marketing activity across the group while still protecting the individual identities, reputations and unique selling points of the acquired businesses.

With limited internal marketing resource and no formal group-wide marketing strategy in place, the business required experienced marketing support capable of bringing structure, consistency and strategic direction during a particularly busy and fast-moving period of growth.

The Solution

I worked closely with the leadership team to create a cohesive marketing and brand strategy designed to support both the group structure and the individual companies operating within it.

Support included:

  • Developing the overall 24-7 Group brand positioning and messaging

  • Creating a strategic marketing plan aligned across the group companies

  • Developing a cohesive brand identity while retaining the strengths and USPs of individual businesses

  • Completing a full audit of all group company branding and marketing activity

  • Producing comprehensive brand guidelines for consistent future use

  • Supporting website redevelopment and optimisation across the group

  • Creating SEO-focused website content aligned with agreed branding and messaging

  • Setting up and improving social media and email marketing activity across multiple businesses

  • Developing marketing collateral and communications aligned with tone of voice guidelines

  • Providing ongoing marketing recommendations, budget guidance and resource planning for future rollout

The focus throughout was on creating a scalable and commercially focused marketing structure capable of supporting continued acquisitions and long-term growth.

The Outcome

The project helped 24-7 Group create a far more aligned, professional and strategic marketing approach across the organisation during a critical growth phase.

Key outcomes included:

  • A clearer and more cohesive group brand identity

  • Consistent messaging across multiple acquired businesses

  • Improved marketing structure and strategic direction

  • SEO-focused websites and content aligned with business goals

  • Stronger foundations for future acquisitions and growth

  • More professional and coordinated marketing communications

  • Marketing systems and processes capable of supporting ongoing expansion

By balancing strategic oversight with practical implementation, I helped ensure marketing activity remained productive, aligned and commercially focused throughout a demanding period of business growth.

Client Feedback

“Having worked with Jayne on a couple of projects previously, I already knew the quality of work and strategic thinking she brought to the table, and she certainly didn’t disappoint during our work with 24-7 Group.

We were going through an extremely busy period of growth through acquisition, and Jayne played a key role in helping us keep marketing aligned, organised and productive throughout the process. She quickly understood both the wider group objectives and the importance of maintaining the identities and strengths of the individual businesses within the group.

Jayne brought structure, clarity and commercial thinking to a complex project, helping us develop a much more professional and cohesive marketing approach across the organisation. She was proactive, reliable and easy to work with throughout, and consistently delivered high-quality work even within a fast-paced and evolving environment.

I would have no hesitation in recommending Jayne to any organisation looking for experienced strategic marketing support, particularly businesses going through growth or change.”

— Spencer Rock, COO, 24-7 Group