Case Study: Beaconrisk
Strategic Marketing Support & Digital Growth
The Brief
Beaconrisk required ongoing strategic marketing support to strengthen its digital presence, improve communications and support wider business growth objectives.
Working closely with the leadership team, the brief covered both strategic planning and hands-on delivery across digital marketing,
social media, website management and campaign activity.
The project also included supporting the final development and launch of the new My Safety Folder website alongside CoCreate,
while continuing to manage and improve the wider Beaconrisk online presence and marketing communications.
The Solution
I worked closely with Beaconrisk to develop and implement a structured marketing strategy aligned with the company’s business
objectives and growth plans.
Support included:
• Supporting the final website development and launch of My Safety Folder alongside CoCreate
• Managing ongoing updates, improvements and optimisation for the Beaconrisk website
• Developing and implementing a strategic marketing plan
• Supporting digital marketing activity across multiple channels
• Coordinating SEO activity alongside specialist agency partners
• Supporting PPC campaign direction and marketing strategy
• Managing all LinkedIn content for company directors and the wider business
• Managing company Facebook and Instagram content
• Developing and delivering targeted email marketing campaigns
• Supporting direct marketing activity and campaign communications
• Providing monthly reporting and ongoing weekly communications via Teams and email
The focus throughout was on creating a more structured, consistent and commercially focused marketing approach while improving visibility, engagement and overall campaign effectiveness.
The Outcome
The partnership helped Beaconrisk strengthen its marketing communications and create a more coordinated and proactive digital marketing presence.
Key outcomes included:
• Improved structure and consistency across marketing activity
• Stronger social media presence and engagement
• More targeted and data-led email campaigns
• Improved collaboration with marketing partners and stakeholders
• Enhanced reporting and visibility of campaign performance
• Better alignment between marketing activity and wider business objectives
• A stronger and more professional digital presence
By combining strategic planning with practical delivery, I helped Beaconrisk create a more effective and organised marketing function capable of supporting long-term growth.
Client Feedback
“We’ve had the pleasure of working with Jayne as our marketing consultant for the past six months, and we can confidently recommend her for her energy, expertise, and results-driven approach.
From the outset, she brought a fresh perspective to our marketing efforts — reviewing and resetting our overall strategy to ensure it better aligned with our business objectives. She has worked closely and effectively with our associated marketing partners and stakeholders, strengthening collaboration across the board.
Her campaign work, particularly on social media and email marketing, has been thoughtful and well-planned. Each email campaign is clearly targeted and data-driven, which supports our client engagement and reach. She’s also brought structure to our communications, ensuring campaign activity is not only creative but also consistent and coordinated.
Communication throughout has been clear and professional, and we’ve especially valued her monthly reports — always timely, concise, and insightful, helping us track performance and make informed decisions.
Jayne is proactive, responsive, and brings a real sense of energy to every project. We’re grateful for her contribution and would happily recommend her to others looking for focused marketing support.”
— Keith Evans, Director, Beaconrisk
