Case Study: Wirral Hospice St John’s

Branding Research, Website Support & Patient Literature Design

The Brief

Wirral Hospice St John’s required support with refreshing elements of its brand identity and communications materials while ensuring everything remained sensitive, professional and aligned with the values of the hospice.

The project included conducting research around proposed logo and branding developments, supporting the setup and launch

of a new website, and redesigning patient information literature to reflect the refreshed branding consistently across all

communications.

The Solution

I worked closely with the hospice team to provide both creative and practical support across the project.

This included:

• Conducting market research and gathering feedback on refreshed branding and logo concepts

• Supporting the development and refinement of the hospice brand identity

• Assisting with the setup and go-live of the new website

• Rewriting patient information literature to improve clarity and accessibility

• Designing new patient leaflet templates aligned with the refreshed branding

• Researching longer-term communications and marketing opportunities for the organisation

• Providing ongoing creative support and project coordination throughout the process

A key focus throughout the project was ensuring all materials felt compassionate, clear and professional while remaining accessible to patients, families and supporters.

The Outcome

The project helped Wirral Hospice St John’s create a more modern and consistent communications approach while maintaining the warmth and sensitivity that is so important to the organisation.

Key outcomes included:

• A refreshed and professionally researched brand direction

• Support with a smooth new website launch

• Improved patient information literature and branded templates

• Greater consistency across communications materials

• Stronger foundations for future communications and marketing activity

• Positive stakeholder feedback on the refreshed branding approach

By combining creativity with organisation and attention to detail, I helped support the hospice through an important stage of its brand and communications development.

Client Feedback

“Jayne is warm, creative, organised and has superb attention to detail.

She supported us with finalising our refreshed logo for the hospice, created some new patient information leaflet templates, and researched some longer term communications projects for us to explore.

It’s been a pleasure to work with Jayne; she’s friendly, flexible and very talented at what she does!”

— Teresa Nightingale, Wirral Hospice St John’s