Case Study: Weston Lawns Events

Full Marketing Support for Equestrian, Events & Accommodation Business

The Brief

Weston Lawns Events required ongoing marketing support to help strengthen and grow multiple areas of the business, including equestrian events, venue hire and accommodation.

Working closely with Denise Banks, Director, the aim was to create a clear and consistent marketing strategy that would improve

brand visibility, increase engagement and support bookings across the different parts of the business.

The challenge was ensuring all marketing activity remained cohesive while still promoting the unique aspects of each offering.

The Solution

I worked alongside Weston Lawns Events to develop and implement a full marketing plan tailored to the business and its audiences.

Support included:

• Developing an overall marketing strategy and content plan

• Creating branded marketing materials and designs

• Producing ongoing social media content and campaigns

• Supporting PR and promotional activity

• Improving SEO performance to increase online visibility

• Website development and content improvements

• Supporting email marketing campaigns and customer communications

• Creating marketing activity tailored to equestrian events, accommodation and venue hire audiences

• Providing ongoing strategic advice and marketing support

The focus was on building a consistent and professional brand presence while also ensuring the business could effectively market its varied services and events throughout the year.

The Outcome

The partnership helped Weston Lawns Events create a more structured and professional marketing presence across all areas of the business.

Key outcomes included:

• Improved brand consistency across marketing channels

• Increased visibility online through SEO and digital marketing

• More engaging social media and customer communications

• Stronger promotion of equestrian events and accommodation offerings

• A more strategic and organised marketing approach

• Ongoing support and guidance for future business growth

By combining strategic planning with hands-on delivery, I helped ensure the business maintained a strong and consistent presence while continuing to grow awareness across its different audiences.

Client Feedback

“Working with Jayne has made a huge difference to our marketing. Her knowledge and experience across social media, PR, branding, SEO and website development has been invaluable, and she has a real ability to make marketing feel simple and manageable.

Jayne took the time to understand our business properly and created a clear strategy across our equestrian events, accommodation and wider events offering. We have been really pleased with both the results and the consistency of the marketing activity.

She is proactive, approachable and easy to work with, and always comes forward with new ideas and practical solutions. It has been reassuring having somebody so knowledgeable supporting the business.”

— Denise Banks, Director, Weston Lawns Events