Case Study: Kimpton Energy Solutions
PR Strategy, Reputation Positioning & Communications Support
The Brief
Kimpton Energy Solutions Ltd, a family-owned business with almost 60 years’ experience in Heating, Ventilation, Air Conditioning and Renewable technologies, required support strengthening and repositioning its external reputation ahead of its 60th anniversary celebrations in October 2023.
While the business was extremely well respected within the industry, particularly for service and maintenance, this represented only
a small proportion of the wider operation. The challenge was to improve awareness of the full scale of the business, the breadth of
services offered and the wider geographical reach across the Liverpool City Region and beyond.
The company also recognised inconsistencies across its digital presence, with mixed messaging appearing online regarding years
in business, services and positioning. Alongside the launch of a new website and wider SEO improvements, the business required a
strategic PR and communications plan capable of strengthening reputation and aligning messaging across all channels.
The Solution
I worked closely with Kimpton Energy Solutions to develop and implement a structured PR and communications strategy focused on reputation development, consistency and long-term brand positioning.
Support included:
• Developing a comprehensive 12-month PR strategy and communications schedule
• Rewriting technical and business content for press and publication audiences
• Supporting reputation positioning across the Liverpool City Region
• Aligning messaging across digital channels and communications
• Supporting the wider website launch and SEO strategy
• Maximising PR reach through industry publications, external websites and backlinks
• Supporting social media messaging and content alignment
• Creating internal and external communications tools
• Developing a marketing campaign plan to improve forward planning and reporting
• Supporting awards activity and reputation-building campaigns
• Training and mentoring an in-house graduate team member
• Reporting on campaign impact and communications performance
The strategy focused on showcasing the breadth of Kimpton’s expertise through stories demonstrating innovation, environmental best practice and support delivered to both blue-chip organisations and SMEs across multiple sectors.
The Outcome
The project helped Kimpton Energy Solutions create a far more consistent, strategic and visible communications presence while repositioning wider market perception of the business.
Key outcomes included:
• Clearer and more aligned brand messaging
• Improved reputation positioning across the Liverpool City Region
• Stronger visibility through PR, awards and communications activity
• Better integration between PR, SEO, social media and tender support
• Enhanced internal communications processes and planning
• Increased structure and forward visibility through campaign planning
• Greater awareness of the full scale and capability of the business
By combining strategic PR planning with practical communications support, I helped strengthen Kimpton’s reputation and create a more coordinated and impactful marketing approach aligned with long-term business objectives.
Client Feedback
“Jayne developed and implemented a comprehensive PR strategy which helped reposition Kimpton as a Liverpool City Region business rather than simply being associated with the Wirral.
She played a key role in strengthening our reputation through PR, social media, awards activity and the development of both internal and external communication tools. Her ability to create structure and introduce a clear marketing campaign plan gave us much greater visibility and control over future activity, while also allowing us to properly measure impact and progress.
Jayne also worked closely with and trained our in-house graduate, helping build internal capability alongside delivering the wider communications strategy.
She was professional, proactive, easy to work with and consistently delivered work that made a genuine impact on the business.”
— Matt Breakwell, Director of Sales & ESG, Kimpton Energy Solutions
