Case Study: Key Enviro Solutions
Strategic Marketing Support for Cleaning & Facilities Management Growth
The Brief
Key Enviro Solutions required support developing a more structured and commercially focused marketing strategy to support business growth, improve visibility and strengthen communications across the cleaning and facilities management sectors.
The business wanted to better align its existing marketing activity while focusing initially on practical “quick wins” capable of
improving online visibility, customer engagement and lead generation.
With no formal marketing structure in place, the business required an experienced marketing partner with knowledge of the cleaning
and FM sectors who could both develop strategy and deliver practical marketing activity aligned with business goals.
The Solution
I worked closely with Key Enviro Solutions to create and implement a phased marketing strategy focused on improving digital presence, brand visibility and customer engagement.
Initial support included:
• Setting up Google Analytics and website performance tracking
• Rewriting all website content with SEO optimisation and stronger calls to action
• Improving website usability and search engine visibility
• Creating and managing LinkedIn, Twitter and Facebook business pages
• Developing social media graphics and content schedules with two posts per week
• Creating one fully SEO-optimised industry article per month
• Developing and delivering PR activity including blogs, press releases and industry visibility campaigns
• Creating an email marketing strategy and Mailchimp campaigns for both prospects and existing customers
• Designing bespoke branded email footers for staff communications
• Providing regular reporting and strategic updates aligned with business objectives
As the partnership developed, ongoing support expanded into:
• SEO strategy and ongoing optimisation
• Blog content creation
• Website usability and conversion optimisation
• Internal communications support
• Case study creation
• Videography and photography coordination
• Wider marketing strategy creation and implementation aligned with business growth goals
The focus throughout was on creating a structured, measurable and commercially effective marketing approach capable of supporting long-term growth within the cleaning and FM sectors.
The Outcome
The project helped Key Enviro Solutions establish a far more professional and proactive marketing presence across digital channels and customer communications.
Key outcomes included:
• Improved website visibility and SEO foundations
• Stronger calls to action and customer engagement opportunities
• Consistent and professional social media activity
• Better aligned marketing communications
• More structured email marketing and customer outreach
• Increased visibility within the cleaning and FM sectors
• Stronger foundations for future lead generation and growth
• Improved reporting and visibility of marketing performance
By combining sector understanding with strategic and practical delivery, I helped Key Enviro Solutions build a far more effective marketing presence capable of supporting long-term commercial objectives.
Client Feedback
“Jayne’s knowledge of the cleaning and facilities management sector was a huge advantage from the very beginning. She quickly understood our services, audience and business goals and translated that into a marketing strategy that was practical, measurable and commercially focused.
One of the things we valued most was Jayne’s ability to explain marketing clearly and simply, without jargon, while still delivering real results and demonstrating the impact of the work being carried out.
Her support across website content, SEO, social media, PR and wider communications brought structure and professionalism to our marketing activity and helped us significantly improve our online presence.
Jayne was proactive, easy to work with and consistently brought ideas and solutions to the table. I would highly recommend her to any business looking for experienced marketing support.”
— Paul Openibo, Managing Director, Key Enviro Solutions
