Case Study: The Purple Carrot

Website Development, PR & Brand Awareness Support

The Brief

The Purple Carrot is a family-run vegan and organic grocery business which has grown alongside Liverpool’s thriving vegan scene. Known for its commitment to local suppliers, refillable packaging, low-plastic shopping and sustainable living, the business had already built a strong reputation and loyal customer base through social media and word-of-mouth.

Following a period of significant growth during lockdown and a later slowdown in footfall during summer 2022, the focus shifted

towards raising wider awareness of the business, increasing customer footfall and strengthening overall sales through more

structured marketing and PR activity.

Danielle and Chris wanted to professionalise the business presence beyond social media, tell the story behind the brand and create

stronger visibility within the local community and wider Liverpool business scene.

The Solution

I worked closely with Danielle and Chris to develop a strategic marketing and profile-raising approach aligned with the ethos and personality of the business.

Support included:

• Development of a brand-new Squarespace website

• Design and creation of all website pages

• SEO-optimised website copywriting and content creation

• Social media integration across the website

• PR article writing and external press dissemination

• Supporting profile-raising opportunities including BBC Radio Merseyside coverage

• Development of customer retention and loyalty initiatives

• Supporting the launch of a brand-new loyalty programme

• Advising on customer offers and engagement strategies

• Identifying events and networking opportunities to widen awareness

• Supporting award opportunities and connections with relevant organisations

• Maximising email marketing opportunities and audience engagement

• Ongoing monthly marketing and PR support

The focus throughout was on helping The Purple Carrot communicate its unique identity, strengthen brand awareness and create stronger long-term customer engagement while remaining authentic to the business values and community roots.

The Outcome

The project helped The Purple Carrot significantly strengthen its visibility, professionalism and customer engagement while supporting wider awareness across Liverpool and beyond.

Key outcomes included:

• Launch of a professional new Squarespace website

• Stronger online visibility and SEO foundations

• Increased awareness through PR and media coverage

• Successful local radio exposure via BBC Radio Merseyside

• Development of a customer loyalty programme to support retention

• Improved communication of the business story, ethos and USPs

• Stronger foundations for ongoing marketing and growth

By combining strategic marketing support with creative storytelling and PR, I helped The Purple Carrot strengthen its reputation and visibility while staying true to the values that made the business so popular in the first place.

Client Feedback

“We honestly can’t thank Jayne enough for everything she did to support The Purple Carrot.

The new website completely transformed how the business looked online and finally gave us a professional platform that properly reflected who we are, our values and everything we offer beyond social media.

Jayne also helped massively with PR and profile raising, including securing fantastic local coverage on BBC Radio Merseyside which gave the business a huge boost in awareness and footfall.

One of the most valuable things she helped us develop was our brand-new loyalty programme, which has been a brilliant addition for customer retention and engagement.

Jayne completely understood our business, our audience and our ethos around sustainability, local suppliers and community. She was creative, proactive, easy to work with and genuinely cared about helping the business succeed.

We’re incredibly grateful for all of her support.”

— Danielle & Chris, Owners, The Purple Carrot