Case Study: GSFM
Website Development, SEO & Digital Marketing Foundations
The Brief
GSFM required support formalising its digital marketing approach through the appointment of an experienced freelance marketing specialist with knowledge of both the waste management and facilities management sectors.
The business wanted to strengthen its online presence, improve visibility and create a more professional and consistent brand
identity across digital channels.
The initial focus was on developing a fully optimised website alongside SEO foundations, social media strategy and professionally
branded marketing materials to support future business growth.
The Solution
I worked closely with GSFM to create and implement a structured digital marketing setup aligned with the business goals and target audience.
Support included:
• Full website design and development
• SEO-focused copywriting based on keyword and competitor research
• Website optimisation and launch support
• Google Analytics and Google Search Console setup for tracking and monitoring
• SEO strategy recommendations for ongoing visibility improvements
• Development of a LinkedIn-focused social media strategy
• Research, creation and scheduling of social media content
• Design of branded social media templates and marketing assets
• Literature and template design aligned with the GSFM brand
• Ongoing reporting and strategic recommendations
The focus throughout was on building strong digital foundations while ensuring all marketing activity remained commercially focused, professional and easy for the business to manage moving forward.
The Outcome
The project helped GSFM establish a far more professional and visible digital presence capable of supporting future growth and brand awareness.
Key outcomes included:
• A fully optimised and professionally designed new website
• Improved SEO foundations and search visibility
• Stronger and more consistent branding across communications
• A structured LinkedIn content and social media approach
• Professional marketing templates and branded assets
• Better visibility of website performance through analytics and reporting
• Stronger digital foundations for ongoing marketing growth
By combining sector knowledge with strategic marketing delivery, I helped GSFM move from limited digital marketing activity to a far more structured and professional online presence.
Client Feedback
“Working with Jayne has been a genuinely positive experience from start to finish. Her understanding of both the waste and facilities management sectors meant she immediately understood our audience, our services and how best to position the business online.
She made the whole process straightforward and manageable, taking the time to explain things clearly while also delivering high-quality work across the website, SEO, branding and social media setup.
Jayne brought structure, creativity and professionalism to the project and we’ve been extremely pleased with both the process and the results achieved.”
— Celine O’Callaghan, GSFM
