Like it or not, the media truly does matter. The world you and I live in is saturated by the media

Rolling 24-hour news coverage, second-by-second breaking news stories on Twitter, newspapers on newsstands, independent bloggers. Regardless of the format it takes, the media is a continual presence in our lives.

This is why it’s crucial brands need to both be aware and engage with the media. In traditional times this was done through PR, and whilst the platforms and methods by which media portray news and content as changed, the premise of reputation maintenance and promotion has not.

As your business is formed you have a million and one things to do logistically, but if you don’t get your marketing approach aligned to your plans, you won’t maximise the potential impact when you launch your new business. Dipping in here and there with a bit of social media, and occasional website updates, isn’t enough. Jayne Kennedy has over 18 years’ experience in helping businesses communicate with the right people, in the right way, at the right time. This all helps to raise awareness amongst your target audience, and ultimately drive interest and revenue.

“A brand is the unique way for your target audience to identify your product or service as opposed to that of a competitor”

Well, that’s a very grand way of putting it anyway!

Everyone knows some of the world’s biggest brands, Coca Cola, Amazon, Google, Apple, but even smaller brands add value and aid the ability for you to sell your product and services in a way that suits.

SEO stands for Search Engine Optimisation, and is the mysterious phrase coined by techies to describe the fine art of balance in trying to maximise the chance that your website will appear in front of your target audience when they are using a search engine to find a product or service which your business offers.

Liverpool Echo includes Jayne Kennedy Marketing as one of the exciting businesses to have launched despite the pandemic.

I’m absolutely thrilled and thankful to Liverpool Echo for featuring my new venture in their article of “Exciting new businesses to have launched despite the global pandemic”. You can read the full article here.

Wirral-based Jayne Kennedy, who provides affordable outsourced marketing support for businesses ranging from waste management, professional services, retail, hospitality, and small business start-up, is this week launching her freelance venture ‘Jayne Kennedy Marketing’.

It all begins with an idea. With over 18 years’ experience Jayne Kennedy offers businesses a joined up, hassle free and cost effective outsourced marketing solution